An Exploratory Analysis of Market Orientation of Small and Medium-Sized Businesses (SMEs) in Peru
Traditional marketing knowledge says that a market oriented firm provides its employees with a better understanding of its customers, competitors, and environment. The consequence of having this knowledge leads the organization to provide enhanced customer satisfaction and firm performance. The obje...
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| Gepubliceerd in: | Panorama Socioeconómico |
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| Hoofdauteurs: | , , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universidad de Talca
2009
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| Onderwerpen: | |
| Online toegang: | https://www.redalyc.org/articulo.oa?id=39915006005 |
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