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Ordered probit regression analysis of the effect of brand name on beer acceptance by consumers
Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand inform...
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Publicado no: | Ciência e Tecnologia de Alimentos |
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Main Authors: | , , , , |
Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos
2013
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Assuntos: | |
Acesso em linha: | https://www.redalyc.org/articulo.oa?id=395940117030 |
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