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Segmentation of tourists in the heritage site of Cuenca, Ecuador

This paper contributes to presenting the relationship that exists in a certain tourism destination between the World Heritage Site (WHS) and the Intangible Cultural Heritage (ICH), showing a segmentation of the tourists in Cuenca, Ecuador. The methodology used in this research has been the applicati...

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Detalhes bibliográficos
Publicado no:Contaduría y Administración
Principais autores: Tomás López-Guzmán, José Prada-Trigo, Jesús Claudio Pérez-Gálvez, Sandra Pesántez Loyola
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad Nacional Autónoma de México 2019
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=39571706011
https://www.redalyc.org/journal/395/39571706011/
https://www.redalyc.org/journal/395/39571706011/html/
https://www.redalyc.org/journal/395/39571706011/39571706011.epub
https://www.redalyc.org/journal/395/39571706011/movil
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