Sports celebrity endorsement impact on purchase intention
This research aims to study celebrity endorsement in the context of social media when done by sports celebrities and its influence on purchase intention. Four dimensions have been studied: word of mouth, brand image, brand trust, and brand attitude. By relating these variables, we seek to answer the...
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| Publicado no: | Revista Galega de Economía |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de Santiago de Compostela
2023
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=39180884002 https://www.redalyc.org/journal/391/39180884002/ https://www.redalyc.org/journal/391/39180884002/html/ https://www.redalyc.org/journal/391/39180884002/39180884002.epub https://www.redalyc.org/journal/391/39180884002/movil |
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