Tourism destination brand dimensions: an exploratory approach
Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding rese arch that combine...
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| Publié dans: | Tourism & Management Studies |
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| Auteurs principaux: | , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universidade do Algarve
2017
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=388753561001 |
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