Investigating the Effect of Brand Salience on Tourism Destination Brand Loyalty
This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have ar...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
Allameh Tabataba'i University Press
2016-02-01
|
| シリーズ: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| 主題: | |
| オンライン･アクセス: | https://tms.atu.ac.ir/article_4116_61c45680c48ac62c6b3bb2bc448b897f.pdf |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|