How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel
Customer - based brand equity for tourism destinations (CBBE - TD) is a helpful construct to assess destination branding effectiveness. However, it would be even more useful if it could be integrated into a wider methodological approach articulating destination brand assessment wi...
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| Izdano u: | Tourism & Management Studies |
|---|---|
| Glavni autori: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidade do Algarve
2017
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=388751309002 |
| Oznake: |
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