How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel
Customer - based brand equity for tourism destinations (CBBE - TD) is a helpful construct to assess destination branding effectiveness. However, it would be even more useful if it could be integrated into a wider methodological approach articulating destination brand assessment wi...
-д хадгалсан:
| -д хэвлэсэн: | Tourism & Management Studies |
|---|---|
| Үндсэн зохиолчид: | , |
| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Universidade do Algarve
2017
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.redalyc.org/articulo.oa?id=388751309002 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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