Assessing the differentiated contribution of city resources to city brand image
Intense competition among tourism destinations has forced tourism managers to use all their available resourc es in comprehensive strategies to improve their place ima ge, including city managers who are looking to create a distincti ve, strong city brand image capable of attractin...
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| 发表在: | Tourism & Management Studies |
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| Principais autores: | , , |
| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
Universidade do Algarve
2015
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| 主题: | |
| 在线阅读: | https://www.redalyc.org/articulo.oa?id=388743883009 |
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