Influence of cultural distance on the internationalisation of Spanish hotel companies
This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country i...
Gardado en:
| Publicado en: | Tourism & Management Studies |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade do Algarve
2014
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=388743881005 |
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