Influence of cultural distance on the internationalisation of Spanish hotel companies
This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country i...
I tiakina i:
| I whakaputaina i: | Tourism & Management Studies |
|---|---|
| Kaituhi matua: | |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universidade do Algarve
2014
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| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=388743881005 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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