UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
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| Published in: | Tourism & Management Studies |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidade do Algarve
2011
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=388743869004 |
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