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UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
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Foilsithe in: | Tourism & Management Studies |
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Main Authors: | , , |
Formáid: | Artigo |
Teanga: | Inglês |
Foilsithe: |
Universidade do Algarve
2011
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Ábhair: | |
Rochtain Ar Líne: | https://www.redalyc.org/articulo.oa?id=388743869004 |
Clibeanna: |
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Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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