UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
Guardat en:
| Publicat a: | Tourism & Management Studies |
|---|---|
| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade do Algarve
2011
|
| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=388743869004 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|