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CORPORATE HYPOCRISY
This review article aimed to contribute to the understanding of the importance of coherence between saying and acting to prevent companies from being perceived from the perspective of business hypocrisy and affecting the brand, reputation, trust and credibility in the company. It was carried out...
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| Publicat a: | Revista Científica "Visión de Futuro" |
|---|---|
| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Nacional de Misiones
2022
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=357967638010 https://www.redalyc.org/journal/3579/357967638010/ https://www.redalyc.org/journal/3579/357967638010/html/ https://www.redalyc.org/journal/3579/357967638010/357967638010.epub https://www.redalyc.org/journal/3579/357967638010/movil https://doi.org/10.36995/j.visiondefuturo.2021.26.01.005.en |
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