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CORPORATE HYPOCRISY

This review article aimed to contribute to the understanding of the importance of coherence between saying and acting to prevent companies from being perceived from the perspective of business hypocrisy and affecting the brand, reputation, trust and credibility in the company. It was carried out...

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Bibliografische gegevens
Gepubliceerd in:Revista Científica "Visión de Futuro"
Hoofdauteur: Manuel Alfonso Garzón Castrillón
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Universidad Nacional de Misiones 2022
Onderwerpen:
Online toegang:https://www.redalyc.org/articulo.oa?id=357967638010
https://www.redalyc.org/journal/3579/357967638010/
https://www.redalyc.org/journal/3579/357967638010/html/
https://www.redalyc.org/journal/3579/357967638010/357967638010.epub
https://www.redalyc.org/journal/3579/357967638010/movil
https://doi.org/10.36995/j.visiondefuturo.2021.26.01.005.en
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