A CONTINGENT LOOK AT RETAIL INTERNATIONALIZATION: PROPOSITION OF A TAXONOMY AND DISCUSSION OF THEORETICAL CHALLENGES
There is no agreement upon the set of dimensions to be used to categorize distinct types of retailers and, consequently, it is difficult to disentangle the particularities of the internationaliza- tion trajectories of specific types of retailers. In this article, we propose a taxonomy of the firms...
Gorde:
| Argitaratua izan da: | Base Revista de Administração e Contabilidade da UNISINOS |
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| Egile Nagusiak: | , , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidade do Vale do Rio dos Sinos
2017
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=337250705002 https://www.redalyc.org/journal/3372/337250705002/ https://www.redalyc.org/journal/3372/337250705002/html/ https://www.redalyc.org/journal/3372/337250705002/337250705002.epub https://www.redalyc.org/journal/3372/337250705002/movil |
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