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Community Strategic Relationship and Marketing to Foster the Development of Communities and the Sustainability of Organizations

The purpose of this study was to define community strategic relationship and marketing (CSRM) as a relevant tool to foster the development of communities and the sustainability of organizations. The method was rationalist, theoretical, and conceptual; it comprised the analysis of a propositional...

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Bibliografske podrobnosti
izdano v:International Journal of Psychological Research
Glavni avtor: Fernando Juárez
Format: Artigo
Jezik:Inglês
Izdano: Universidad de San Buenaventura 2016
Teme:
Online dostop:https://www.redalyc.org/articulo.oa?id=299043556012
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