The concept of community-based marketing
In community-based marketing, the new marketing framework presented in this study is as follows: (i) in term of the creation of value, it views a product from the perspective of solving the life issues of the customer base by including augmented products; and (ii) in terms of communication and deliv...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Global Business Research Center
2022-06-01
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| Seria: | Annals of Business Administrative Science |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.jstage.jst.go.jp/article/abas/21/3/21_0220420a/_pdf/-char/en |
| Etykiety: |
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