The teaching of metaphor in the advertising discourse of business newspapers
Metaphor has rarely been considered an important instrument in the study of specific-purpose texts, since it is traditionally linked with resources of a poetic nature. In addition to this, the lexicon of metaphor was deemed to be of little relevance to the student, as it is not specific to the area...
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| Veröffentlicht in: | Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos |
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| 1. Verfasser: | |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Asociación Europea de Lenguas para Fines Específicos
2001
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=287026294007 |
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