Polycode metaphorization in social advertising of health
The paper is devoted to the metaphorical modeling specifics of social advertising texts on health problems. The cognitive metaphor theory is taken as the basic methodology, based on the conjugation of two conceptual areas: the source domain and the target domain. The material was more than 300 text...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Alemão |
| Pubblicazione: |
Publishing and Printing Center NOSU
2024-12-01
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| Serie: | Актуальные проблемы филологии и педагогической лингвистики |
| Soggetti: | |
| Accesso online: | https://philjournal.ru/upload/2024-4/133-151.pdf |
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