Coopetition in internationalization of wineries in Southern Brazil with the support of formal institutions
This study analyses the coopetition strategy adopted by wineries in Southern Brazil with the support of local formal institutions to promote their internationalization. A multiple case study with 21 interviews with wineries and formal institutions of the industry was carried out. We used the discour...
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| Publicat a: | Revista de Administração da Universidade Federal de Santa Maria |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal de Santa Maria
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=273462729005 |
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