THE PROCESS OF COOPETITIVE STRATEGY: A CASE STUDY OF MICROBREWERIES IN PORTO ALEGRE

Purpose: The study presents a dynamic and complex procedural experience performed by small microbreweries in a cluster in Porto Alegre, Brazil. Thus, this article aims to establish theoretical propositions about coopetition strategies in this context.Originality/value: One of the gaps in the organiz...

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Bibliografiska uppgifter

I publikationen:	RAM. Revista de Administração Mackenzie
Huvudupphov:	JEFFERSON M. MONTICELLI, ALEXANDRE B. DA SILVEIRA, LUCIANA M. DA SILVA
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Universidade Presbiteriana Mackenzie 2018
Ämnen:	Administración y Contabilidad
Länkar:	https://www.redalyc.org/articulo.oa?id=195460171002 https://www.redalyc.org/journal/1954/195460171002/ https://www.redalyc.org/journal/1954/195460171002/html/ https://www.redalyc.org/journal/1954/195460171002/195460171002.epub https://www.redalyc.org/journal/1954/195460171002/movil
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