THE PROCESS OF COOPETITIVE STRATEGY: A CASE STUDY OF MICROBREWERIES IN PORTO ALEGRE
Purpose: The study presents a dynamic and complex procedural experience performed by small microbreweries in a cluster in Porto Alegre, Brazil. Thus, this article aims to establish theoretical propositions about coopetition strategies in this context.Originality/value: One of the gaps in the organiz...
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| Publicado no: | RAM. Revista de Administração Mackenzie |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Presbiteriana Mackenzie
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=195460171002 https://www.redalyc.org/journal/1954/195460171002/ https://www.redalyc.org/journal/1954/195460171002/html/ https://www.redalyc.org/journal/1954/195460171002/195460171002.epub https://www.redalyc.org/journal/1954/195460171002/movil |
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