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Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

The use of mobile phones has increased globally, offering developing countries the opportunity to improve financial inclusion through mobile banking. However, mobile banking has been little adopted by microentrepreneurs at the bottom of the pyramid, and studies that explain this phenomenon is incipi...

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Dettagli Bibliografici
Pubblicato in:Cuadernos de Administración
Autori principali: Leidi Ruano-Arcos, Augusto Rodríguez-Orejuela, Miguel Solís-Molina
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universidad del Valle 2020
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Accesso online:https://www.redalyc.org/articulo.oa?id=225068662007
https://www.redalyc.org/journal/2250/225068662007/
https://www.redalyc.org/journal/2250/225068662007/html/
https://www.redalyc.org/journal/2250/225068662007/225068662007.epub
https://www.redalyc.org/journal/2250/225068662007/movil
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