The Evolving Perspectives of Strategies at the Bottom of the Pyramid: A Systematic Review of the Bottom of the Pyramid Model
This paper reviews the evolution of the Botton of the Pyramid (BoP) concept, initially proposed by C.K. Prahalad as a means for corporations to find fortune while addressing poverty. It traces the development from BoP 1.0, which viewed the BoP community purely as a consumer market, to BoP 2.0, whic...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BESRA AcadEx UG
2025-05-01
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| Colecção: | International Journal of Advanced Business Studies |
| Assuntos: | |
| Acesso em linha: | https://besra-journals.net/index.php/ijabs/article/view/19 |
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