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Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Aspects related to the emotional dimension begin to be considered in order to generate loyalty in the provision of educational services. This contributes to the establishment of a dynamic long-term relationship with the organization. Therefore, this study sought to analyze the impact of affective co...

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Detalhes bibliográficos
Publicado no:Cuadernos de Administración
Principais autores: Francisca Cecilia Encinas Orozco, Judith Cavazos Arroyo
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad del Valle 2017
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=225054986008
https://www.redalyc.org/journal/2250/225054986008/
https://www.redalyc.org/journal/2250/225054986008/html/
https://www.redalyc.org/journal/2250/225054986008/225054986008.epub
https://www.redalyc.org/journal/2250/225054986008/movil
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