BENEFITS OF THE MARKETING INFORMATION SYSTEM IN THE CLOTHING RETAIL BUSINESS
This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, on...
Shranjeno v:
| izdano v: | JISTEM: Journal of Information Systems and Technology Management |
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| Principais autores: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidade de São Paulo
2014
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=203230667010 |
| Oznake: |
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