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Development of Retail Clothing Business Strategies in Traditional Markets of Cibinong in the Post-COVID-19 Era

Pasar Cibinong in Bogor Regency plays a crucial role in the local economy. However, traditional market traders, particularly clothing retailers, face significant challenges in the post-COVID-19 era, including reduced consumer purchasing power and increasing competition from e-commerce platforms. Th...

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Principais autores: Lili Efnita, Ma’mun Sarma, Elisa Anggraeni
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
coleção:Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:
AHP
Business Strategy
Clothing Retail
SWOT
Traditional Market
Acesso em linha:https://e-journal.uac.ac.id/index.php/iijse/article/view/7809
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