THE IMPORTANCE OF CORPORATE REPUTATION OF MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMERS RETENTION
The purpose of this study is to explore the factors that determine the link between a corporate reputation and customer retention. It was found that in previous researches financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate reputation s...
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| Pubblicato in: | Razón y Palabra |
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| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Pontificia Universidad Católica del Ecuador
2010
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=199516111019 |
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