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Gamification framework applied to organizational processes
Purpose: This work has two objectives: 1. to present, based on theory, a Canvas framework, which helps in the analysis of elements used in the gamification of different processes, and 2. to use this framework to analyze multiple cases of sport, health, and wellness apps (fitness apps). We selected f...
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| I publikationen: | RAM. Revista de Administração Mackenzie |
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| Huvudupphovsmän: | , , , , |
| Materialtyp: | Artigo |
| Språk: | Inglês |
| Publicerad: |
Universidade Presbiteriana Mackenzie
2024
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| Ämnen: | |
| Länkar: | https://www.redalyc.org/articulo.oa?id=195477458006 |
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