SALES CAPABILITY AND PERFORMANCE: ROLE OF MARKET ORIENTATION, PERSONAL AND MANAGEMENT CAPABILITIES
Purpose: This article aims to explain the relationships between sales capabilities, which are split into personal selling and sales force management, both from the manager’s point of view, and financial/customer performance in market-oriented firms.Originality/value: This research is the first that...
I tiakina i:
| I whakaputaina i: | RAM. Revista de Administração Mackenzie |
|---|---|
| Ngā kaituhi matua: | , |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universidade Presbiteriana Mackenzie
2020
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| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=195464305006 https://www.redalyc.org/journal/1954/195464305006/ https://www.redalyc.org/journal/1954/195464305006/html/ https://www.redalyc.org/journal/1954/195464305006/195464305006.epub https://www.redalyc.org/journal/1954/195464305006/movil |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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