SALES CAPABILITY AND PERFORMANCE: ROLE OF MARKET ORIENTATION, PERSONAL AND MANAGEMENT CAPABILITIES
Purpose: This article aims to explain the relationships between sales capabilities, which are split into personal selling and sales force management, both from the manager’s point of view, and financial/customer performance in market-oriented firms.Originality/value: This research is the first that...
Na minha lista:
| Publicado no: | RAM. Revista de Administração Mackenzie |
|---|---|
| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Presbiteriana Mackenzie
2020
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=195464305006 https://www.redalyc.org/journal/1954/195464305006/ https://www.redalyc.org/journal/1954/195464305006/html/ https://www.redalyc.org/journal/1954/195464305006/195464305006.epub https://www.redalyc.org/journal/1954/195464305006/movil |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|