INNOVATION IN COMPANIES AND CULTURAL ORIENTATION TO INNOVATION: A MULTILEVEL STUDY
Purpose: Test the influence of cultural orientation to innovation on the number of innovations measured in Brazilian companies. Originality/value: The study uses an approach that has not yet been explored in the area, the multilevel analysis. Design/methodology/approach: Five cultural orientation fa...
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| Publicado no: | RAM. Revista de Administração Mackenzie |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Presbiteriana Mackenzie
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=195460883005 https://www.redalyc.org/journal/1954/195460883005/ https://www.redalyc.org/journal/1954/195460883005/html/ https://www.redalyc.org/journal/1954/195460883005/195460883005.epub https://www.redalyc.org/journal/1954/195460883005/movil |
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