VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)

Purpose: The purpose of this writing is to analyze the activities of the retail supermarket in order to propose value to its clients, describing and associating them in their respective sources of value identified by a Value Creation Activities Model-Supermarket (VCAM-S). Additionally, we seek to id...

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Опубликовано в: :RAM. Revista de Administração Mackenzie
Главные авторы: PAULO R. CONDI, DARIO DE O. LIMA-FILHO, CAROLINE P. S. FINOCCHIO, FILIPE QUEVEDO-SILVA
Формат: Artigo
Язык:Inglês
Опубликовано: Universidade Presbiteriana Mackenzie 2018
Предметы:
Administración y Contabilidad
VCAM
Iramuteq
Marketing
Supermarket
Online-ссылка:https://www.redalyc.org/articulo.oa?id=195460171003
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