VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)

Purpose: The purpose of this writing is to analyze the activities of the retail supermarket in order to propose value to its clients, describing and associating them in their respective sources of value identified by a Value Creation Activities Model-Supermarket (VCAM-S). Additionally, we seek to id...

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Bibliografiske detaljer
Udgivet i:RAM. Revista de Administração Mackenzie
Main Authors: PAULO R. CONDI, DARIO DE O. LIMA-FILHO, CAROLINE P. S. FINOCCHIO, FILIPE QUEVEDO-SILVA
Format: Artigo
Sprog:Inglês
Udgivet: Universidade Presbiteriana Mackenzie 2018
Fag:
Administración y Contabilidad
VCAM
Iramuteq
Marketing
Supermarket
Online adgang:https://www.redalyc.org/articulo.oa?id=195460171003
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