VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)

Purpose: The purpose of this writing is to analyze the activities of the retail supermarket in order to propose value to its clients, describing and associating them in their respective sources of value identified by a Value Creation Activities Model-Supermarket (VCAM-S). Additionally, we seek to id...

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Bibliografische gegevens
Gepubliceerd in:RAM. Revista de Administração Mackenzie
Hoofdauteurs: PAULO R. CONDI, DARIO DE O. LIMA-FILHO, CAROLINE P. S. FINOCCHIO, FILIPE QUEVEDO-SILVA
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Universidade Presbiteriana Mackenzie 2018
Onderwerpen:
Administración y Contabilidad
VCAM
Iramuteq
Marketing
Supermarket
Online toegang:https://www.redalyc.org/articulo.oa?id=195460171003
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