RETAIL PRIVATE LABEL'S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN
The present study approaches the advantages and risks related to private labels under a retailers' perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private la...
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| 發表在: | RAM. Revista de Administração Mackenzie |
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| Principais autores: | , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universidade Presbiteriana Mackenzie
2006
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| 主題: | |
| 在線閱讀: | https://www.redalyc.org/articulo.oa?id=195416331007 |
| 標簽: |
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