RETAIL PRIVATE LABEL'S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN
The present study approaches the advantages and risks related to private labels under a retailers' perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private la...
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| Publicat a: | RAM. Revista de Administração Mackenzie |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Presbiteriana Mackenzie
2006
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=195416331007 |
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