Status consumption: does it matter for Brazilian young adults?
The changes in consumption behavior of Brazilians are the scope of many studies in the last years. However, some common managerial assumptions, as an example, that Brazilian young adults have a status consumption, lack enough empirical studies to explain or support these generalizations. Therefore,...
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| Publicado no: | Revista de Administração FACES Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade FUMEC
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=194060765006 https://www.redalyc.org/journal/1940/194060765006/ https://www.redalyc.org/journal/1940/194060765006/html/ https://www.redalyc.org/journal/1940/194060765006/194060765006.epub https://www.redalyc.org/journal/1940/194060765006/movil https://doi.org/10.21714/1984-6975FACES2019V18N2ART6154 |
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