Status consumption: does it matter for Brazilian young adults?
The changes in consumption behavior of Brazilians are the scope of many studies in the last years. However, some common managerial assumptions, as an example, that Brazilian young adults have a status consumption, lack enough empirical studies to explain or support these generalizations. Therefore,...
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| Publicado en: | Revista de Administração FACES Journal |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade FUMEC
2019
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=194060765006 https://www.redalyc.org/journal/1940/194060765006/ https://www.redalyc.org/journal/1940/194060765006/html/ https://www.redalyc.org/journal/1940/194060765006/194060765006.epub https://www.redalyc.org/journal/1940/194060765006/movil https://doi.org/10.21714/1984-6975FACES2019V18N2ART6154 |
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