MANAGEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TECHNOLOGICAL ATTRIBUTES IN BRAZIL: A B2B RELATIONSHIP IN THE SOFT-WARE-MEDIA DEVELOPMENT SECTOR

Customer Relationship Management (CRM) represents a technological application based on the philosophy of Relationship Marketing and it recommends the interaction with high value consumers. Relating CRM to new social technologies, CRM 2.0 or social CRM deals with the relationship between companies an...

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Dades bibliogràfiques

Publicat a:	Revista de Administração FACES Journal
Autors principals:	Flávio Régio Brambilla, Gustavo Dalmarco
Format:	Artigo
Idioma:	Inglês
Publicat:	Universidade FUMEC 2014
Matèries:	Administración y Contabilidad
Accés en línia:	https://www.redalyc.org/articulo.oa?id=194035763004
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