MANAGEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TECHNOLOGICAL ATTRIBUTES IN BRAZIL: A B2B RELATIONSHIP IN THE SOFT-WARE-MEDIA DEVELOPMENT SECTOR

Customer Relationship Management (CRM) represents a technological application based on the philosophy of Relationship Marketing and it recommends the interaction with high value consumers. Relating CRM to new social technologies, CRM 2.0 or social CRM deals with the relationship between companies an...

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-д хэвлэсэн:	Revista de Administração FACES Journal
Үндсэн зохиолчид:	Flávio Régio Brambilla, Gustavo Dalmarco
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Universidade FUMEC 2014
Нөхцлүүд:	Administración y Contabilidad
Онлайн хандалт:	https://www.redalyc.org/articulo.oa?id=194035763004
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!