EVALUATING THE PSYCHOMETRIC PROPERTIES OF CONSUMER DECISION-MAKING STYLE INSTRUMENT
This study examined the cross-cultural applicability of CSI scale for profi ling consumers¿ decision-making style in Brazil. The investigation began with the belief that decision-making styles, much like personality traits, are likely to be largely independent of the culture and descriptive of a per...
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| Publicado no: | Revista de Administração FACES Journal |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade FUMEC
2011
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=194021594008 |
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