TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES
This article examines elements of discourse in professional communication using examples of marketing, PR, and advertising focusing on the communicative functions that serve the major aims of each of the professional communication fields we define as values. It follows the rhetorical definition of c...
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| Vydáno v: | Nómadas. Critical Journal of Social and Juridical Sciences |
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| Hlavní autor: | |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Euro-Mediterranean University Institute
2009
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=18112178014 |
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