“Us and Them”: Studies of the Hierarchy of Opposites of the Global Business Communication Settings and Cultures and Binary Structures in Intercultural Communication Theories
Binarity as an underlying concept of world order is very common in many cultures. In this article we will look at the impact of binary concepts in business communication. We will show that binary structures in business communication are an auxiliary tool for the analysis of business communication. B...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Alemão |
| Опубликовано: |
Presa Universitara Balteana
2016-05-01
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| Серии: | Limbaj si Context |
| Предметы: | |
| Online-ссылка: | https://ojs.sc.usarb.md/index.php/limbaj_context/article/view/185 |
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