INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION
With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature...
Zapisane w:
| Wydane w: | RAE - Revista de Administração de Empresas |
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| Główni autorzy: | , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Fundação Getulio Vargas
2016
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=155143583004 https://www.redalyc.org/journal/1551/155143583004/ https://www.redalyc.org/journal/1551/155143583004/html/ https://www.redalyc.org/journal/1551/155143583004/155143583004.epub https://www.redalyc.org/journal/1551/155143583004/movil |
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