INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION

With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature...

Fuld beskrivelse

Bibliografiske detaljer

Udgivet i:	RAE - Revista de Administração de Empresas
Principais autores:	CRISTINA CALVO-PORRAL, VALENTÍN-ALEJANDRO MARTÍNEZ-FERNÁNDEZ, OSCAR JUANATEY-BOGA
Format:	Artigo
Sprog:	Inglês
Udgivet:	Fundação Getulio Vargas 2016
Fag:	Administración y Contabilidad
Online adgang:	https://www.redalyc.org/articulo.oa?id=155143583004 https://www.redalyc.org/journal/1551/155143583004/ https://www.redalyc.org/journal/1551/155143583004/html/ https://www.redalyc.org/journal/1551/155143583004/155143583004.epub https://www.redalyc.org/journal/1551/155143583004/movil
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!