Development and validation of the Inventory of Emotional and Reasoned Purchases Decision-Making Styles (PDMI)

Consumer decision-making is part of the purchase process. Therefore, as a relevant element for the evaluation of the purchase process, it is essential to have valid, reliable and culturally relevant measurements. For that reason, in this study the development and validation of the Purchases Decision...

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Pubblicato in:	Suma Psicológica
Autori principali:	Francisco Leonardo Soler-Anguiano, José Marcos Bustos-Aguayo, Jorge Palacios, Marcel Zeelenberg, Rolando Díaz-Loving
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Fundación Universitaria Konrad Lorenz 2019
Soggetti:	Psicología
Accesso online:	https://www.redalyc.org/articulo.oa?id=134263099003 https://www.redalyc.org/journal/1342/134263099003/ https://www.redalyc.org/journal/1342/134263099003/html/ https://www.redalyc.org/journal/1342/134263099003/134263099003.epub https://www.redalyc.org/journal/1342/134263099003/movil
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