Development and validation of the Inventory of Emotional and Reasoned Purchases Decision-Making Styles (PDMI)
Consumer decision-making is part of the purchase process. Therefore, as a relevant element for the evaluation of the purchase process, it is essential to have valid, reliable and culturally relevant measurements. For that reason, in this study the development and validation of the Purchases Decision...
保存先:
| 出版年: | Suma Psicológica |
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| 主要な著者: | , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Fundación Universitaria Konrad Lorenz
2019
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=134263099003 https://www.redalyc.org/journal/1342/134263099003/ https://www.redalyc.org/journal/1342/134263099003/html/ https://www.redalyc.org/journal/1342/134263099003/134263099003.epub https://www.redalyc.org/journal/1342/134263099003/movil |
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