Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step...
Saved in:
| Published in: | BBR - Brazilian Business Review |
|---|---|
| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
FUCAPE Business School
2022
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=123075329003 https://www.redalyc.org/journal/1230/123075329003/ https://www.redalyc.org/journal/1230/123075329003/html/ https://www.redalyc.org/journal/1230/123075329003/123075329003.epub https://www.redalyc.org/journal/1230/123075329003/movil http://dx.doi.org/10.15728/bbr.2022.19.5.3.pt |
| Tags: |
No Tags, Be the first to tag this record!
|