Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step...
Furkejuvvon:
| Publikašuvnnas: | BBR - Brazilian Business Review |
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| Váldodahkkit: | , , |
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
FUCAPE Business School
2022
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| Fáttát: | |
| Liŋkkat: | https://www.redalyc.org/articulo.oa?id=123075329003 https://www.redalyc.org/journal/1230/123075329003/ https://www.redalyc.org/journal/1230/123075329003/html/ https://www.redalyc.org/journal/1230/123075329003/123075329003.epub https://www.redalyc.org/journal/1230/123075329003/movil http://dx.doi.org/10.15728/bbr.2022.19.5.3.pt |
| Fáddágilkorat: |
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